Dear clients and friends,

On September 3, the Federal Antitrust Commission (COFECE) published the Emergency Regulatory Provisions (“Emergency Provisions”) for the processing of complaints regarding infringements to the Law for the Transparency, Prevention, and Counteraction of Unlawful Practices in Advertising Contracts (“Law on Advertising”).

It should be noted that the Law on Advertising, which provides that complaints arising from its infringement must be prosecuted by COFECE, was challenged by such Commission via a constitutional controversy and, subsequently, through a claim appeal, which is pending resolution. Notwithstanding the enforcement of the Law of Advertising on September 1st, COFECE issued the Emergency Provisions to provide legal certainty to those concerned.

The most relevant aspects of the Emergency Provisions are the following:

1. Investigations will initiate by complaint and will be carried out by the Investigating Authority of COFECE.

2. Complaints shall be dismissed if:

  • Facts reported do not constitute a violation of the Law on Advertising.
  • Complainants do not have a legal interest in the matter.
  • Defendants are not an advertising agency, an advertiser, or a media company, in terms of the Law on Advertising.
  • Defendants and the facts have been subject to a previous resolution.
  • Proceedings on the same facts are pending before COFECE.

3. The investigation period may be extended for up to five periods of 120 day each one.

4. For the investigation, the Investigating Authority may use all powers granted under the Federal Antitrust Law (information requirements, verification visits, assistance from public authorities).

5. Once the investigation is completed and probable responsibility is determined, a trial proceeding will be initiated, to analyze evidence and arguments.

6. Finally, COFECE will conclude if there was an actual violation of the Law on Advertising and will impose the applicable sanctions.

The Emergency Provisions came into effect the same date of their publication, on September 3rd.


Corporate M&A

René Alva
Oscar Bensojo
Eduardo David
Sergio De La Rocha
Carlos Enríquez
Daniela Flores
Enrique Marcos
Renato Martínez
Felipe Mendoza
Alejandro Montes
Javier Ogarrio
César Ochoa
Gerardo Olea
Jaime O’Reilly
Mario Prado
Lorena Mejía

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