EC Rubio has been committed to social responsibility since its very beginning, when we decided to be guided by values of shared co-existence that allow us, as a company and as individuals, to easily share a common space in our daily tasks, such as:

  • Team Work
  • Responsibility
  • Integrity and Honesty
  • Humility
  • Respect
  • Loyalty
  • Service

Adhering to the concept adopted by both the Mexican Center for Philanthropy and the Alliance for Corporate Social Responsibility in Mexico, we assume Corporate Social Responsibility (CSR) as “the conscious and congruent commitment of fully complying with the purpose of the company, both internally and externally, taking into consideration the economic, social and ecological expectations of all of its participants, showing respect for the individuals, the ethical values, the community, and the environment, thus contributing to the common wellbeing”.

In EC Rubio we consider our corporate social responsibility as one of the pillars of our own development and of parallel benefit to our members, our community and our environment, based on the highest standards of business ethics. Ever since we were founded, we have applied and lived by these beliefs, adopting different policies and applying a formal program of Corporate Social Responsibility.

In EC Rubio we visualize our strategic action keeping these expectations of triple results in mind-economic, social and environmental-and, therefore, we have established general criteria in view of this multiple goal, that inform our activity as a corporation.


In this aspect, our responsibility focuses on our ethical conduct, free from any discriminatory conduct or practice, in addition to excluding any corruption or bribery of any sort. In addition, our responsibility is proactive in relation to any of the following agents:

  • Clients, to render legal services that guarantee legal security and certainty.
  • Firm members, to offer them adequate work spaces within a framework of respect, growth and improvement.
  • Partners, to grant them certainty and financial security on their investment, looking to maximize their benefits in the short, medium and long term.
  • Vendors, to establish excellent relationships with them, based on transparency and honesty, fully complying with our obligations.


Companies, as well as society in general, are always dynamic. Competition and market require that an organization adapts to changing circumstances. Today, corporate citizenship and business civility form part of the medium in which business is carried out, and they require from participants a responsible attitude as social entities upon whom they impose, primarily, the obligation of observing what can be called corporate “good conduct”.

In EC Rubio, we work intensely to guarantee the highest company quality of life, and to effect a close relationship with our community through volunteer programs and by rendering pro bono services to benefit all of our community and those in most need.


Sustainable development, understood as “the development that satisfies the needs of the present, without endangering the capability of future generations to satisfy their own needs” is a fundamental premise of our everyday activities.

From the point of view of its daily operation, EC Rubio promotes the efficient and responsible use of all our resources. Part of our voluntarily adopted responsibilities is to surpass legal environmental regulations as to the reduction, recycling and reutilization of residuals, through the application of methods and mechanisms specifically adopted to those ends, looking to reduce our emissions footprint into the atmosphere, by the efficient use of water and electricity, and using environmentally friendly technology.