Client: Avery Dennison Smartrac

Matter name: Investment in the Querataro State.

Deal description: EC Rubio is advising AVERY DENNISON SMARTRAC in its investment in Queretaro to expand production capacity in the Americas region with a new manufacturing site in Querétaro, Mexico for the production of RFID (Radio Frequency Identification) tags. We are advising AVERY DENNISON SMARTRAC in the incorporation of their Mexican Entity for this new operation, the negotiation and acquisition of the site.

The technology developed at the new facility will create more connected and transparent supply chains that improve efficiency across multiple industries and drive the development and adoption of digital identification solutions and create flexibility to respond to market changes and customer needs.

Avery Dennison expects to invest over USD $100 million, generating more than 600 technology jobs. The plant will be located in Querétaro’s new FINSA III industrial park and have LEED certification of  ~25,000 square meters to help assure sustainable operations.

EC Rubio participates also in the Avery Dennison Smartrac investment program with the Government of Queretaro to develop the growth in the region.

Lead Partner: Sergio De La Rocha (Querétaro)

Other team members: Felipe Mendoza (Ciudad Juárez)

Transaction Value: +$100 millones USD.

Practice areas: Corporativo, Inmobiliario, Fiscal

Jurisdictions: U.S. and Mexico

Locations: Queretaro, Ciudad Juarez

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